local color
Local Color, a woman-powered 501(c)3 rooted in San José, California. Our mission is to build equitable pathways for artists and creatives to thrive!
31 Skulls Marketing Deliverables
BACKGROUND
Local Color's 31 Skulls Fundraiser was emerging, where 31 local San Jose Artists were featured. Each artist donated a customized skull to sell for the fundraiser. Local Color needed marketing materials for their social media in efforts to showcase Local Artist's Skulls to sell tickets.
SOLUTION
Following brand guidelines and assets created by Ben Henderson, I was to design fun and engaging posts. I created various flyers for in-kind donor outreach, weekly instagram and newsletter posts of artist's skulls & bios, and helpful deliverables like maps to help visitors find extra information on the event
IMPACT
engagement soared, with 100k views and increase in follower (and non-follower) interaction
Increased website and website clicks and volunteer signups
Ticket sale increase, with 300+ guests buying tickets after marketing deliverables rolled out.
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