Balay Kreative
Balay Kreative is an organization that supports local Bay Area Filipino artists. They provide resources to their resident artists, giving them stipends, residencies, workshops, exhibition spaces, and more. Their goal is to cultivate its community, where Filipino artists have a space in the hustle and bustle of San Francisco, maintaining its thriving art scene.
Cultural Kultivators: AJ Rafael Graphics
INTENT
Promote a featured podcast episode with AJ Rafael to increase visibility and attract new listeners beyond Balay Kreative’s existing audience. The focus was on tapping into AJ Rafael’s fanbase while highlighting the episode’s cultural relevance.
APPROACH
I created a series of reels, posts, and story graphics designed to spotlight key moments and quotes from the episode. The content leaned into short-form storytelling and shareable visuals, supported by outreach to aligned creators and communities to expand reach.
OUTCOME
Reached 5K+ views overnight on launch content
Increased visibility by tapping into a broader, music-focused audience
Strengthened audience engagement through culturally relevant storytelling
Instagram reel, story, and post content for AJ Rafael's Cultural Kultivators feature