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Undiscovered sf

Kapwa roster
Kapwa roster
Kapwa roster

@Undiscoveredsf 's instagram story Advertisements

background + goal

In my work for Kultivate Labs and Undiscovered SF, I had to make Instagram story designs for their August 19th Market. This market/ block party is one of the biggest Filipino-American events in the Bay Area, with dozens of performers, retail vendors, and food vendors. My goal was to follow their visual identity for this event, utilizing grid backgrounds, pale colors, and bold type to advertise their performance lineup at their Kapwa Gardens location. I wanted my designs to be eye-catching, making sure potential night marketgoers felt compelled to go.  Overall, my Instagram story designs amassed 110+ viewers per slide. My interactive designs (polls, volunteer calls, etc.) amassed as many as 600+ views, with multiple clicks on the links. I posted these on both the @undiscoveredsf Instagram page as well as @kapwagardens page.

Alongside the performance lineup, I also made posts for engagement, volunteer calls, and redirecting Instagram followers to our ticket page. I also made a few assets for embellishment and cohesion. 


interactive stories for Undiscovered SF

Undiscovered assets

vector assets for post design

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