Drop by drop: Web Design
Drop by Drop is a San Francisco–based nonprofit focused on ocean conservation and environmental awareness. Through interactive programs and community engagement, they encourage individuals to take action in protecting marine ecosystems.
INTENT
Transform complex ocean conservation data into a clear, engaging digital experience that encourages user participation. The focus was on making information approachable through digestible, visually driven interactions while reducing friction in the user journey.
APPROACH
I designed an interactive website that simplifies information through strong visual hierarchy and intuitive navigation. Gamified features like progress tracking, badges, and a calendar system were integrated to guide users and reinforce ongoing engagement.
OUTCOME
Simplified environmental goals into user-friendly experiences
Increased engagement through interactive, cohesive design
Strengthened brand identity through consistent visuals and color
Instagram stories, design assets, and post content for Drop By Drop.
