
Kultivate Labs
In my role at Kultivate Labs as a Social Media Coordinator/ designer, I undertook various projects as part of their marketing team. I designed various graphics and flyers for their events & campaigns, connected with the community in running their social media, and helped brainstorm creative ideas during marketing sessions.
UNDSCVRD SF IG Sticker Campaign
BACKGROUND
Kultivate Lab's event, UNDISCOVERED SF, needed a unique way to market their brand outside of standard IG reels and posts.
SOLUTION
Took lead of finding a unique way to use motion graphics. I kickstarted the campaign by being provided pre-made graphics, (designed by Andre Sibayan). I came up with the diea to create these into motion graphics to use as gifs in hopes to increase SEO value via giphy's instagram integration. Additionally, I designed the reel on the left to Undiscovered SF's instagram account to advertise new stickers.
IMPACT
10K+ sticker views & uses upon first 4 days of uploading
Uptick in brand awareness and traffic via increasing SEO value on GIPHY & Instagram.



