Kultivate Labs
In my role at Kultivate Labs as a Social Media Coordinator/ designer, I undertook various projects as part of their marketing team. I designed various graphics and flyers for their events & campaigns, connected with the community in running their social media, and helped brainstorm creative ideas during marketing sessions.
UNDSCVRD SF IG Sticker Campaign
INTENT
Increase brand visibility for UNDISCOVERED SF by leveraging shareable, user-generated content instead of traditional social posts. The focus was on turning audiences into active participants through Instagram’s native sticker ecosystem.
Created motion graphics using visuals designed by Andre Sibayan, transforming static images into dynamic, engaging content.
APPROACH
Led the campaign by transforming existing graphics into animated GIF stickers optimized for GIPHY and Instagram integration. Designed supporting reel content to demonstrate usage and encourage adoption, making the stickers easy to discover and use within user content.
OUTCOME
Generated 10K+ sticker views & uses within 4 days
Increased brand visibility through user-generated content
Boosted SEO value and discoverability via GIPHY + Instagram
