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Parol Rings color.png

SF parol Festival

Social Media Strategy · Content Creation · Graphic Design · Copywriting

SF Parol Festival is an annual Filipino festival in the SOMA district celebrating Filipino tradition, centering the "Parol," or Christmas Lantern. On it's 23rd anniversary, Parol Lantern Festival presents live music and performances, free food, and a Parol parade. With over 3,000 guests per year, SF Parol Festival's reputation preserves the legacy of Filipinos in the Bay Area. 

INTENT

Drive attendance, ticket sales, and volunteer sign-ups for a large-scale cultural festival through a cohesive and engaging social media presence. The goal was to increase visibility while celebrating Filipino culture in a way that felt vibrant and accessible.

APPROACH

Designed and curated a series of social graphics, stories, and promotional assets highlighting food, performances, and community participation. Content was structured to inform, excite, and guide users toward taking action, whether purchasing tickets or signing up to volunteer.

OUTCOME

Increased engagement by 250%+ across audiences

Boosted website traffic and clicks through Instagram stories

Drove ticket sales and volunteer sign-ups through social campaigns

Taste of Christmas Food Posts
Taste of Christmas Performer Posts

©2020 by wednesdayblue

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