Sunnyvale Community Services

Social Media Strategy · Content Creation · Graphic Design · Video Production

Sunnyvale Community Services (SCS) is an independent, nonprofit emergency assistance agency in the heart of Silicon Valley, serving over 11,500 low-income residents of Sunnyvale. Our comprehensive safety-net programs include year-round food assistance, financial aid, wraparound case management, and referrals to benefits. You can view the full campaign on our instagram!

Ready to Learn Campaign

INTENT

APPROACH

OUTCOME

Help local South Bay students access free, quality school supplies through SCS's Ready to Learn program. The campaign aimed to inform current donors and members about the program's impact while reaching new, younger audiences to grow awareness and support within the community.

Planned the campaign end-to-end, using data from past campaigns to guide content decisions and optimize for views and engagement. Created and edited 4 reels — including one featuring NBC press coverage of the program — designed an interactive post and carousel graphics, built out a story series, and produced 3 donor thank-you posts, solo from concept to publish, across Facebook and Instagram.

Reached families who needed it most: 972 new-audience views on Instagram (+100.4%), putting Ready to Learn in front of families who may not have known help was available.

Kept supporters engaged: 333 interactions (+112.1%) from donors and members invested in the cause.

Grew the community: 23.5K+ total views (+137.8%) and 32 new follows around South Bay students getting ready for school.