Their Creativity
Founded by me, Their Creativity is a creative platform on Instagram showcasing the works of emerging artists worldwide. Each week, TC spotlights a new artist, diving into their behind-the-scenes processes, their work, and who they are as people. TC is currently at season 3, with a relaunch after its hiatus from the Pandemic.
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THEIR CREATIVITY: RELAUNCH
INTENT
Relaunch the brand and boost engagement by creating a more consistent and interactive Instagram presence for emerging artists. The approach focused on improving discoverability while collaborating with artists across different audiences to expand reach.
APPROACH
I developed a cohesive identity, including a mascot and flexible visual system, and built a scalable content strategy across reels, story templates, and feed posts. I collaborated with artists of varying followings to create shareable content that tapped into new audiences and encouraged cross-community engagement.
OUTCOME
Expanded audience through artist collaborations
Increased reach by 848%
Allowed for more eyes on the artists, ensuring that people were seeing their content and supporting their art.
Instagram stories, design assets, and post content for Their Creativity's rebrand!
